Supreme Happy Home

Supreme Happy Home is a brand that strives to provide real estate development, management, and investment services of the highest caliber.

Below are the focus projects for the campaign:

Objective

Lead generation based on the investment perspective with Supreme Happy Home.

Configuration And TGA:

2, 3BHK Starting at Rs.2.5 Cr*

The Challenges

01

To cater for the maximum number of leads from the NRI audience.

02

Creating a buzz about the Supreme Happy Home in that area specifically for Indian expatriates.

03

The ticket size is on the higher side based on the highlighted locations.

Project Planning

• The main strategy was around pricing and positioning, as it is a saturated market

• We were at 22 storey tower, others 14-15
• Our possession date was longer but we created aspirational value for buyer by the design
• To make the product aspirational we came up with Greek living concept. Additional amenities floor was designed to create high aspirational value.
• Landscaping was changed with a Greek theme. Arches. Amenities + club house to crease an aspirational positioning.

Go-To-Market Strategy

• As this was affordable, cost of booking was to be controlled.
  • Full funnel analytics dashboard was created.
  • Right from cost of reach, CPL, CPQL, Cost per site visit and Cost per booking was created
  • Daily trends were tracked and optimized
• There was massive reach out to CPs with incentives on visits, spot bookings, multiple product training were done, we helped CPs with unique lead generation and CP agg model.
• With high-quality renders and storytelling, the product was taken to market

Result

Units Sold
5+

Site Visits
10+

Leads Generated
100+